it's a matter of pride

I mentioned the whole phenomenon of hair loss and subsequent options back in december. it was one of the first things I wrote about - a very big and well advertised industry. what I still have trouble understanding though, are the marketing techniques. the largest exponent of hair implants is propia. they have a long advert on tv which mainly includes 40 or 50 somethings discovering the product and then gaining the ability to surf and other traditionally young male activities.

all very well. but then cut to a cute schoolgirl who has an enormous mole on her arm of disfiguring proportions (see above) and proceeds to tug on it. now thats when you and your other half turn to each other in shock and say - aaaayyyy??