AC

The Japan Ad Council may be comprised of voluntary media organisations and ad agencies using donated advertising space, but it enjoys much influence in day-to-day life due to the quality of its public service announcements. A recent favourite TV campaign highlights Kotoushu, the Bulgarian sumo wrestler, doing his bit for the environment. The piece includes recycling bath water into the washing machine which is not uncommon in Japan and is a great money-saving tip. Another short looks at social etiquette in the woodblock style of the Edo era. A lovely short animation. listen out for the tongue twisters that come at the end.